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Microsoft

  • Product Placement

    Consumer goods firms are only as sharp as the products they release.
  • Knowledge is Power

    Business Intelligence (BI) wasn't the hottest topic of conversation amongst IT types in 2004, and to be perfectly honest, it likely won't be the belle of the ball in 2005 either.
  • Seal The Deal

    Usually, discussion and analysis of a particular subject is a matter of bringing in a number of viewpoints, weighing them and making a case for the most likely futures.
  • The Pulse -- December 2004

    Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.
  • The Pulse -- November 2004

    Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner.
  • Playing the Field

    A troubling problem facing the video game industry is the perpetual charge to create next generation consoles.
  • Between the Lines -- September 2004

    In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.
  • Surprise Package

    Ocean-Spray opens a new tool to improve packaging info accuracy
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