Microsoft

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.

With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.

As online shopping skyrockets, a recent CGT webinar explored how to shatter the linearity of traditional value chains; gain visibility into sales, inventory, and sales; and leverage real-time consumer insights to accelerate profitable growth.

Brands–both big and small–can implement campaigns on the platform using any combination of native ads, organic content and influencer posts to increase their overall awareness and entice potential customers.

Mars is expanding its relationship with Microsoft to accelerate its digital transformation in order to deliver hyper-relevant consumer experiences and augment its supply chain processes.  

As part of its restructuring to its newly created Platform Services organization, The Coca-Cola Company has named Priya Raman as chief data officer, a new role for the company. 

The beverage company has entered into a multi-year agreement to retire two data centers that housing over 1,000 physical servers, and will instead migrate to virtual machines.

PepsiCo is teaming with Microsoft as its preferred cloud provider to accelerate its infrastructure, ERP and data estate consolidation and modernization.