Nielsen

Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty.

Serving as the world’s largest generation, Gen Z-ers are just about ready to take their rightful place on the purchase power throne.

Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.

NielsenIQ has launched an on-shelf availability (OSA) barometer in the United States.  

NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

The deal is expected to supercharge data intelligence in the health and wellness space, making it easier for Americans to find the products needed to meet their needs.

IBM senior vp David Kenny will join Nielsen as CEO effective Dec. 3, 2018.

Bensalem, Pennsylvania-based T.C. Millwork’s new wireless gondola system was installed in the Boots cosmetics section of 13 Walgreens stores in Texas.