Reckitt Benckiser Group PLC (RB)

Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.

Company CEO Ken Powell, shares the innovation-fueled plans for growth including more than 200 new items being introduced worldwide in the first half of the year alone.

The deal brings five new brands, including Mucinex and Clearasil, to the EXPO platform to drive engagement and conversion.

The move may incite a bidding war with Bayer, which offered approximately $1.2 billion in October to acquire the leading provider of branded vitamins, nutrition supplements and nutrition bars in the United States and elsewhere.

The company reaches the halfway mark on its carbon reduction target in year two, with aim of 20 percent reduction by 2020.

In a deal worth $726 million, long-standing and respected Indian health care brands will join the existing Reckitt Benckiser family.

With operations in 60 countries and sales in over 180, Reckitt Benckiser expanded its retail team use of LumiData's SOLYS demand intelligence solution.

LumiData's demand intelligence solution will now be utilized by Reckitt's Kmart team.