Sam's Club

Activision migrates to an electronic trade process and scores big returns along the way

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

Wal-Mart, Kimberly-Clark and EPCglobal push forward with RFID and reveal inside tips along the way

Count the number of times a technology is mentioned in the press and you will quickly surmise that Radio Frequency Identification (RFID) is the most over-hyped in the industry.

Next wave of analytics connects people, processes and performance

Vendor managed inventory (VMI) solutions are changing the rules of business for select CG companies and their customers. Increased service levels, improved forecasting and clear visibility into the supply chain are some of the benefits generated by VMI solutions.