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SAP America

  • 2013 CGT Awards

    CGT's exciting awards season came to a close this Fall. Let us introduce you to the finalists and winners in six award categories, including our very first CIO of the Year.
  • Velocity Data Service Achieves SAP Certification

    The Velocity service provides real-time visibility into retail performance, down to the retail store level by SKU and daily or weekly, for manufacturers running the SAP demand signal management software.
  • New Possibilities Using Predictive Analytics

    To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.
  • Lessons in Brand Advocacy and Social Growth from T-Mobile

    With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.
  • Accenture, SAP Partner for CMO Solution

    The new cloud-enabled solution is expected to address challenges in the Retail and Consumer Goods industries.
  • Take the Next Step: Adaptive Analytics

    Big data combined with current analytical capabilities puts us in control of backhoes relative to the shovels we dug with not long ago. The power we could and should have through these tools is great, but in many cases we fail to grasp the tools that are readily available to us.
  • Scotts Miracle-Gro Cultivates Shelf-Connected Success

    By synchronizing from shelf to supplier, ScottsMiracle-Gro improves customer service and achieves annual supply chain savings.
  • Crocs Speeds Up Product Development

    Crocs implements PLM software from Centric to help speed development, and gain visibility earlier in the product development cycle to make better decisions.
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