-
IDC Assesses the State of Retailer/Supplier Collaboration
Are consumers ready and willing to shop? One month the answer seems to be "yes" and the next "maybe not". Here, two IDC directors one from the manufacturing side and one from the retail side talk about the state of collaboration between manufacturers and retailers. -
Brown-Forman Puts Innovation in a Bottle
Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.