In 1987, Nike started a revolution by unleashing The Air Max running shoe, the first of its type to incorporate Nike-AIR cushioning, which put a comfy new spin on athletic footwear and sent the industry-at-large back to the drawing board.
With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.
The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.
