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Starbucks Coffee Co.

  • Consumers Identify Social Media Pitfalls for Brands

    A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.

  • Starbucks to Sell K-Cups

    Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.

  • Who Has the Best Brand Health in the Beverage Market?

    Green Mountain stands tall alongside Coke, Gatorade, Lipton, SoBe, vitaminwater and Poland Spring in a survey of more than 38,500 consumers on key measures of brand health. Plus, find out why Goya Coco Water, Tropicana, Juicy Juice, Michelob Ultra, Yuengling, Glenlivet and Skyy are also considered America's favorite drinks.

  • Guess? Elects Chief People Officer

    Guess?, Inc. announces two important appointments to its senior management team: Chet Kuchinad as Chief People Officer and Amber Tarshis as Senior Vice President, Marketing.

  • Project 7 Gains Executive Vice President of Sales

    The new EVP of sales for Project 7 comes from Evolution Fresh, a premium juice company which was recently acquired by Starbucks.

  • PepsiCo Names 3 Brands to Billion-Dollar Status

    PepsiCo announces that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22.

  • Starbucks Grows in China

    The company continues its growth momentum in fiscal 2012 to achieve its goal to serve customers through 1,500 stores in Mainland China by 2015.

  • Starbucks Introduces Beer and Wine Concept

    Starbucks will add beer, wine and small plates like almonds and bread with olive oil dip at five to seven stores in Chicago next year.

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