Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.
The agreement does not include Campbells recently-acquired Kelsen Group, which will continue its operations in Denmark and the export of its products to countries in Europe and throughout the world.
To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products.
Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.
The former Unilever executive brings extensive experience in business operations, change management, IT and systems implementations, in addition to deep CPG experience.
Unilever announces the launch of a research project with the University of Liverpool to develop the next generation of renewable chemicals from biomass to use in the manufacture of its home and personal care ranges.
