ConAgra Foods Blogs

2/3/2011

ConAgra Foods announces the launch of Cooking Connections. This blogger-hosted virtual cooking school reconnects parents to the art of cooking via a unique multimedia format. Celebrity chef and ConAgra Foods spokesperson George Duran will host the first class on Jan. 28, 2011, at Blissdom - the premier blogging conference for women - with an interactive cooking demonstration between attendees and at-home participants.

ConAgra Foods, in conjunction with the award-winning online community TheMotherhood.com, has launched Cooking Connections in response to key consumer trends:

Eight-one percent of moms turn to the Internet to look for different kinds of foods and recipes and 77 percent agree that the Internet is the No. 1 source for recipes, according to a recent survey by BabyCenter. Mealtime Mom: Family dinner time is a priority for today's moms. Ninety percent of moms say they eat dinner as a family several times a week. The Internet has become mom's No. 1 source (77 percent) for recipes, higher even than cookbooks (36 percent).

"Cooking Connections is a place for parents to connect online while learning that mealtime preparation can be simple, social and filled with creative twists," says Cooper Munroe, co-founder of TheMotherhood.com. "We're looking forward to serving up an empowering cooking community designed to celebrate food and home cooks, and we're excited to have the opportunity to share real tips from real parents in real time."

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