Consumer Analytics

Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow. 

Learn how the snack company is developing a first-party data strategy to build strong consumer experiences and loyalty.

Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.

Consumer goods companies that are shifting away from third-party data in favor of consented, first-party data are fundamentally transforming how they understand and interact with consumers. This eBrief covers how you can drive growth from a first-party data strategy that puts a single customer view at the center of your business.

The relationship will provide Mars with insights and measurement capabilities. Learn more.

Chad Matthews, chief commercial officer for PepsiCo Beverages North America, shares how they're leaning into analytics to steer through today’s pricing intricacies.

The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers. 

Unilever brand Pot Noodles’ new flavor formulation failed to land with consumers. However, the snack company has opted to own the mistake, turning the feedback into a savvy new marketing campaign.