Consumer Engagement

Edgewell Personal Care is rebranding Schick and tapping into Reddit and TikTok for new social listening initiatives.

Hear from three industry executives who have a front row seat to the tools and resources CGs need to bypass the complexities of data and consumer intelligence to accelerate their growth and establish winning innovation strategies.

Discover how to drive customer engagement and loyalty at every touchpoint.

The new initiative — with CGs like Burt’s Bees, PLUS, Pacifica, and more already signing on — communicates to consumers the products and packaging that are designed to be refillable, reusable, or compostable, or are made from either recycled content or materials that reduce the use of plastic.

The CIO shares insight into some of the tech today’s retail workforce finds the most valuable, how this has shifted, and the steps Giant Eagle is taking to foster team connections.

In addition to sharing insight into some of the tech today’s retail workforce finds the most valuable, Ball talks about the steps Giant Eagle is taking to foster team connections. 

To understand the role and value of consumer data in today’s DTC models, CGT polled its audience to learn how technology is being implemented, the areas of opportunity, and where CGs are investing. Learn insights garnered from the findings, as well as market outlooks and success stories from both traditional CGs and digital natives.

EcoBeautyScore Consortium is aiming to develop a beauty industry-wide program to assess environmental impact scores for cosmetics and personal care companies. Thirty-six companies have joined so far.