Consumer Engagement

Burberry can’t predict the future, but it can build an agile, nimble architecture and culture to be ready for it. Here’s how.

If any silver lining came out of 2020, it’s that consumers are demanding that retailers take a stance on key social issues — especially equality. P&G's Crystal Harrell and ULTA's Shelley Haus share insights from this year's most creative retail campaigns that drove home the message of equality.

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

Nike is tapping new hologram technology to improve product fit for e-commerce shoppers.

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.

In addition to messaging capabilities, CG companies should be investing in AI tools such as chatbots to automate many of the consumer interactions.

The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.