BevMo! Tests Voice-Enabled On-Shelf Shopping Assistant The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs. 2018 Shopper Marketing Effie WinnersThe North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration. First Previous 35 36 37