Consumer Engagement

Nestlé’s Nutrition e-Comm Push Is Next Phase of GLP-1 Consumer Capture
Nestlé has made it clear it’s looking to cater to consumers undergoing GLP-1 treatment, first with a specialty food line targeting these shoppers, and now with a dedicated web platform — www.glp-1nutrition.com — that will function as a resource center for individuals on a weight management journey.
Consumers May Suffer From Product Information Overload, But Maybe AI Can Help
Seventy-five percent of consumers abandoned their shopping carts in the past three months because they felt bombarded by content and overwhelmed by choice. Learn how brands are combatting this.

Online Grocery Shopping a Hardy Trend, Per New Research

Online grocery sales are up 23% compared to last year since January. Learn what's driving the trend and if it's here to stay.
Consumer Optimism High, But Value Still a Priority: EY

U.S. consumers are optimistic, but they’ve still got savings on the mind, per recent shopper insights.
Estée Lauder Opens AI Innovation Lab to Expedite R&D and Social Listening

The Estée Lauder Companies is bolstering its R&D strategy and social and consumer listening through tech-powered efforts in a new AI Innovation Lab.
P&G, PepsiCo, Nestle, Kimberly-Clark: Consumer Behavior Snapshot in a Bifurcated Market

Are consumers trading up or down? It depends upon whom you ask in the latest round of earnings calls, and both sides are right.
The Next Big Thing: Artificial Intelligence

What are some of the most recent developments in AI that are driving growth and transformation across the industry? Read on for a predictive peek at the Next Big Thing in Artificial Intelligence.
Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy

Ramy Brook Sharp, a fashion brand that caters to women’s apparel and jewelry, is tapping digital advertising that will allow the company to obtain the first-party consumer data and shopping traffic of luxury customers.
Solo Stove and Blue Bottle Pilot Retail Media Initiative With Unique Twist on Consumer Data

Consumer goods companies are no strangers to sending targeted promotions via retail media networks, but Solo Stove and Blue Bottle are two companies unlocking another avenue for consumer insights.
How Henkel Plans To Stay On Brand With Generative AI

Learn how the CPG aims to seize the potential of genAI-fueled efficiencies without much of the messiness.

Nestlé’s Nutrition e-Comm Push Is Next Phase of GLP-1 Consumer Capture

Consumers May Suffer From Product Information Overload, But Maybe AI Can Help

Online Grocery Shopping a Hardy Trend, Per New Research

Consumer Optimism High, But Value Still a Priority: EY

Estée Lauder Opens AI Innovation Lab to Expedite R&D and Social Listening

P&G, PepsiCo, Nestle, Kimberly-Clark: Consumer Behavior Snapshot in a Bifurcated Market

The Next Big Thing: Artificial Intelligence

Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy

Solo Stove and Blue Bottle Pilot Retail Media Initiative With Unique Twist on Consumer Data

How Henkel Plans To Stay On Brand With Generative AI