Consumer Goods Registry: Toys and Games
While new and exciting electronic gaming platforms are all the rage -- think Nintendo Wii and Activision's Guitar Hero -- iconic toy brand manufacturers such as Mattel and Hasbro still managed overall growth.
Toys and Games News
1. Nintendo Company Ltd.
Nintendo Company Ltd.'s net sales increased almost 90 percent last year, representing the greatest growth recorded by any company on this year's list. Throughout 2007, Nintendo executed its strategy to expand gaming to the masses and made progress in cultivating the female and senior demographics. Its Nintendo DS software and corresponding software lineup, "Touch! Generations," enjoyed a boost in 2007. For example, "Brain Age: Train Your Brain in Minutes a Day!" sold a total of 8.08 million units worldwide in 2007. In addition, Nintendo's Wii console, which sold 5.84 million units within the first five months after launch, provides intuitive operation and unprecedented playing style using the Wii remote, and attracted expanded audience demographics as well as conventional gamers.
4. Hasbro Inc.
To capitalize on new opportunities in entertainment, publishing, promotions and digital arenas, Hasbro Inc. purchased all of the intellectual property rights related to the Trivial Pursuit brand in March 2007. Hasbro has since expanded the Trivial Pursuit brand into a new TV game show this fall called "Trivial Pursuit: America Plays," hosted by Christopher Knight. Hasbro also acquired privately-held Cranium Inc. this year. Under the deal, Cranium brands such as Cranium, Cranium Hullabaloo, Cranium Cadoo, among others, joined such timeless classics as Monopoly, Clue, and Scrabble as part of Hasbro's games portfolio.
| COMPANY | 2007 SALES (millions) | YEARLY SALES GROWTH | BRANDS | |
| 1 | Nintendo Company Ltd. | $9,682* | 90% | Nintendo DS, Wii |
| 2 | Mattel Inc. | $5,970 | 6% | American Girl, Barbie, Fisher-Price |
| 3 | Bandai Namco Holdings Inc. | $4,600* | 2% | Digimon, Power Ranger, Tamagotchi |
| 4 | Hasbro Inc. | $3,838 | 22% | Playskool, Milton Bradley, Tonka |
| 5 | Electronic Arts Inc. | $3,091 | 5% | FIFA, Madden, Need for Speed |
| 6 | Activision Inc. | $1,513 | 3% | Call of Duty, Guitar Hero, Tony Hawk |
| 7 | LEGO Group | $1,474* | 3% | LEGO |
| 8 | Vivendi Games | $1,393* | 27% | StarCraft, Diablo, Warcraft |
| 9 | Take-Two Interactive Software Inc. | $982 | (5%) | Grand Theft Auto, Max Payne, Midnight Club |
| 10 | Sanrio Company Ltd. | $968* | 2% | Hello Kitty |
* Denotes live exchange rates on Oct. 9, 2008
Toys and Games News
1. Nintendo Company Ltd.
Nintendo Company Ltd.'s net sales increased almost 90 percent last year, representing the greatest growth recorded by any company on this year's list. Throughout 2007, Nintendo executed its strategy to expand gaming to the masses and made progress in cultivating the female and senior demographics. Its Nintendo DS software and corresponding software lineup, "Touch! Generations," enjoyed a boost in 2007. For example, "Brain Age: Train Your Brain in Minutes a Day!" sold a total of 8.08 million units worldwide in 2007. In addition, Nintendo's Wii console, which sold 5.84 million units within the first five months after launch, provides intuitive operation and unprecedented playing style using the Wii remote, and attracted expanded audience demographics as well as conventional gamers.
4. Hasbro Inc.
To capitalize on new opportunities in entertainment, publishing, promotions and digital arenas, Hasbro Inc. purchased all of the intellectual property rights related to the Trivial Pursuit brand in March 2007. Hasbro has since expanded the Trivial Pursuit brand into a new TV game show this fall called "Trivial Pursuit: America Plays," hosted by Christopher Knight. Hasbro also acquired privately-held Cranium Inc. this year. Under the deal, Cranium brands such as Cranium, Cranium Hullabaloo, Cranium Cadoo, among others, joined such timeless classics as Monopoly, Clue, and Scrabble as part of Hasbro's games portfolio.