Consumers Demand More of New Henkel Product

Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product. Even though Henkel’s plants have been operating at full capacity since launch, the company has still had a hard time producing enough products to keep up with the unprecedented demand. In response to consumer complaints about not being able to find Purex Crystals in-stock, Henkel has also launched a mobile application to help consumers identify stores that are currently selling the Crystal softener.