Consumers Pick Next Heinz Ketchup Commercial

Heinz received 4,157 qualified video entries for its "Top This" TV Challenge -- an overwhelming number of submissions for a challenge asking consumers to create the next great Heinz Ketchup commercial that will air on national TV. Heinz asked America to select the winner by visiting TopThisTV.com to view the top 15 semi-finalist ads and vote for their favorite. The semi-finalists span the country, including a songwriter, personal trainer, photography teacher and a myriad of aspiring directors, writers and actors with diverse backgrounds. They all share a common goal of wanting to win $57,000 and a place in the 130- year history of a cultural icon when their commercial airs during the "Primetime Emmys, Live!" on September 16, 2007, on FOX. Additionally, four runner- up ads will air during NBC's "The Today Show" the following day with the creators each receiving $5,700. In response to the outpour of interest, Heinz plans to launch "Top This" TV Challenge Take Two, which invites consumers back in October for another chance to win $57,000 and an opportunity for their ad to air on national TV.