Coronavirus News

Get Ready For a ‘Decade of the Home’
It’s clear consumption is looking very different than it did just months ago. The crisis has brought with it a reckoning for brands of all kinds, challenging industry leaders and startups alike to reach consumers who are mostly at — or close to — home.
Survival Lessons Learned from the Pandemic Stress Test
A new study sheds light on key marketplace and consumer trends that suddenly became critical for CG companies to use as they create game plans to respond, recover and thrive beyond the pandemic.

Ready Up: How to Fuel a Future-Ready Workforce in Today’s Remote Culture

Done properly, a distributed workforce can drive diversity, creativity and profits. Get the hard numbers surrounding the state of CPG workforce, and dig into best practices that can be implemented today.
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Growth in Uncertainty: As Consumers Change, Customer Management Must Evolve as Well
General Mills Remains in ‘Early Innings’ in Leveraging Data

General Mills remains committed to continuing its e-commerce momentum.
Toilet Paper? Who Knew? Using Real-Time Data to Shift Inventory During the Pandemic

Regularly studying consumer trips and basket-level data in convenience retail could have helped c-store operators recognize the trend and shift their inventory to accommodate consumer buying habits during the pandemic.
P&G Boosting Supply Chain Potential with Expanded EY Partnership

Procter & Gamble is growing its partnership with EY to improve its supply chain capabilities during COVID-19’s disruption.
5 Questions with Mars Wrigley CIO Romain Apert Tackle Data, Disruption & Digital Engagement

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.
AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.
Reset to Rebuild: The Influence of the Food Industry in a Low-Touch World

How did brands overcome extreme pressure on their supply chain to deliver what retailers need at a time of historical upheaval? Success boils down to addressing four fundamental changes in consumer expectations for their food.

Get Ready For a ‘Decade of the Home’

Survival Lessons Learned from the Pandemic Stress Test

Ready Up: How to Fuel a Future-Ready Workforce in Today’s Remote Culture

Growth in Uncertainty: As Consumers Change, Customer Management Must Evolve as Well

General Mills Remains in ‘Early Innings’ in Leveraging Data

Toilet Paper? Who Knew? Using Real-Time Data to Shift Inventory During the Pandemic

P&G Boosting Supply Chain Potential with Expanded EY Partnership

5 Questions with Mars Wrigley CIO Romain Apert Tackle Data, Disruption & Digital Engagement

AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping

Reset to Rebuild: The Influence of the Food Industry in a Low-Touch World