Corporate Strategy

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives.

The inaugural Genesis Awards will recognize analytics startups that can help retailers survive in an ultra-competitive marketplace.

Formerly chief integration officer for Nestlé Business Excellence in North America, Tom Smith will now oversee Nestlé Waters North America's U.S. sales operations.

Tiesta Tea is not a traditional consumer goods company — although its knack for scoring distribution deals with the likes of Target would make any old-school CPG envious.

Saluting a year’s worth of exemplary consumer goods executives and organizations.

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.