Corporate Strategy

EIQ Editor Martha Porado Recognized By Inaugural SIIA IMPACT Awards
A CGT sister brand leader has been recognized as “Emerging Talent” by the SIIA IMPACT Awards program. See who got the award.
Expansion is Brewing: Nestlé to Acquire Seattle’s Best Coffee From Starbucks
The deal will bring the line of whole bean, roast, and ground packaged coffee, as well as K-Cup pods under the Nestlé umbrella, expanding its North America coffee portfolio.

Hormel Foods Taps Scott Aakre To Lead New Consumer Insights CoE

Hormel Foods has named Scott Aakre SVP of its new consumer insights and innovation center of excellence, known as Brand Fuel.
Keurig Dr Pepper Restructures Supply Chain Org

Keurig Dr Pepper is realigning its supply chain structure, and as part of this has promoted from within.
CGT Parent EnsembleIQ Launches Retail Leader Pro

EnsembleIQ, the parent company to CGT, has launched Retail Leader Pro, a premium subscription product for professionals.
Coty Reaffirms Commitment to Kindness in Beauty With New Corporate Identity

Beauty brand Coty has launched a new corporate identity, centered around a new value: “fearless kindness.” Learn more.
Brown-Forman Acquiring Diplomático Rum

Brown-Forman Corporation will purchase Diplomático Rum and related assets from Destillers United Group S.L. for an undisclosed amount.
How Unilever Uses Consumer Insights in High-Risk Marketing

Unilever brand Pot Noodles’ new flavor formulation failed to land with consumers. However, the snack company has opted to own the mistake, turning the feedback into a savvy new marketing campaign.
Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation

Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy. With Rex’s appointment, along with several others recently named, this completes the North America Cereal Co. leadership team. Learn more.
The Pride of the Consumer Goods Industry: Innovation

What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.