Corporate Strategy

Kate Spade has a new leader at the helm. Eva Erdmann will be taking on the role of CEO and brand president.

This one of-a-kind award is given to the Chief Marketing Officer who has made the greatest demonstrable impact on his or her organization through the implementation and successful use of new marketing strategies, technologies and/or processes. 

Cheese producer Sargento is continuing its leadership shakeup after naming a new COO last month. Now the company has named Amy Ehlen as its new VP of pricing and demand planning, along with several other appointments.

The Campbell Soup Company is elevating its marketing efforts within its meals and beverages division, naming Jill Pratt as the segment’s VP, chief marketing officer.

Reckitt is streamlining its operating structure to focus on fewer brands with fewer executives.

Nike continues its DTC push and digital-first approach, now naming Cheryan Jacob to lead IT efforts. Jacob joins the company as its chief information officer.

Mondelēz International is looking to accelerate its global technology transformation to drive long-term growth, hiring Filippo Catalano to lead the efforts.

Summit Hill Foods has a new chief marketing officer. The company has tapped Kyle Peterson for the role.