Corporate Strategy

SodaStream Names Coca-Cola Vet as CMO

The PepsiCo brand added the role in order to grow usage among its current customers and penetrate the households of non-users in the United States.
Coty Names New CEO

Coty, which counts such brands as Covergirl, Max Factor, Adidas and Clairol under its umbrella, is currently exploring the sale of its professional beauty division.
Godiva Names Brent Franks its First COO

Franks will be responsible for operations in all of the company’s global markets, including driving unified growth as Godiva expands into new channels and categories.
13 CG Companies Make Ethisphere’s 2020 Most Ethical List

Now in its 14th year, the list recognizes companies for "setting the global standards of business integrity and corporate citizenship."
PepsiCo Picks Up Be & Cheery

PepsiCo has entered into a definitive agreement to acquire Be & Cheery, one of the largest online snacks companies in China.
Accenture Acquires Icon Integration

The acquisition will boost Accenture’s growing technology practice and number of SAP professionals in the region.
The 2 Best CG Companies to Work for in 2020

In somewhat disappointing news for the consumer goods industry, just two CG companies made this year’s list: W.L. Gore & Associates and Mars.
Dell Selling RSA

The transaction includes the purchase of RSA Archer, RSA NetWitness Platform, RSA SecurID, RSA Fraud and Risk Intelligence and RSA Conference.