Corporate Strategy

Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot.

The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint.

SnapDragon, a global brand design firm, was created with Elle Morris’ acquisition of HMSDesign in Fairfield, Connecticut.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

JDA Software successfully worked with Walmart in the development and rollout of the retailer’s new advanced scheduling system, supported by JDA Workforce Management.

Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.