Cover Story

The 2013 Review & Outlook Report is so much more than just a collection of thoughts and opinions. It is a strategic roadmap that pinpoints where the industry is today and where it's headed. This third annual edition asked almost 70 of the consumer goods industry's best and brightest minds to share predictions and guidance for the coming year.

Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.