From "Cow to Cone"

The technology industry is probably tops in its ability to turn any term that is three words or more in to an acronym. I incredulously come across new ones everyday. Having been an English major in college, it is somewhat counter intuitive to remove words rather than express them.

Since my job involves a lot of numbers and technology speak, I appreciate the chance to put on my editor's hat and write a fun headline. For example, this month's cover story is with Constellation Brands Inc. (Page 12), and "Distilling Data" just popped into my head. In the past we've had "Krafting Insights" (April 2008) and "Brewing Success" (March 2008). I know it's a bit corny, but believe it or not, headline writing is a skill -- have you ever read The New York Post?

On the other hand, this industry is also highly adept at creating sayings that rival the best business jargon out there. Case in point, the October issue's focus is on supply chain, and "Farm to Fork" has recently become a popular phrase. A friend outside of our industry came up with this one: "From Pallet to Palette" -- feel free to use it. My favorite, however, appeared in a recent press release from Unilever. When announcing the opening of its Center of Excellence Ice Foods, the company referred to the ice cream value chain in this way: "From Cow to Cone." Cow to cone? You have to love it.

To read more about supply chain challenges and successes, turn the pages of CGT (yes, an acronym). Our Best Practices section starts on Page 15 and covers companies such as DuPont, Applica Consumer Products Inc., FatHead and Cannondale. You can also find exclusive online only case studies at www.consumergoods.com.  If you are in need of supply chain execution solutions or improvements, don't miss the pull-out chart with detailed information on vendors and their capabilities in this space.

One final note, CGT has a Supply Chain Share Group that meets in person twice a year and on quarterly conference calls. This is a group of engaged consumer goods executives who are driving all aspects of supply chain success in their companies and seek to learn from their peers. Just e-mail me if you want details: [email protected].