Crown Royal Rewards Consumer Creativity

It takes approximately 412 Crown Royal purple velvet bags to reupholster a chair and 87 to create a full-length quilt. Consumers aware of these fun facts through personal experience will be pleased to learn of the famous whisky brand's new promotion, "Legends of the Purple Bag." Through December 31, 2007, adult consumers can submit pictures of their creations using the iconic purple bag in which the product is packaged via mail or online entry at www.crownroyal.com/legendary. Participants are eligible to win trips to both Los Angeles and New York. "For years, Crown Royal consumers have been showcasing their passion and style via thoughtful creations featuring the iconic purple bag," says David Tapscott, brand director, Crown Royal. "Whether it's creating wedding gowns, golf club heads or a suit comprised of the purple velvet, this promotion now offers a forum to celebrate and showcase the unique creativity and skill of some of the most enthusiastic consumers out there."