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Customer Experience

  • Coca-Cola Strengthens Hispanic Marketing Team

    Reinaldo Padua is named assistant vice president of Hispanic marketing for Coca-Cola.

  • Miller Lite Promotion Raises Money for MDA

    Miller Lite announces a fundraiser as part of its summer-long Harley-Davidson 105th anniversary celebration promotion.

  • U.S. CG Companies Aid Chinese Earthquake Victims

    After a deadly earthquake hit the Sichuan Province of China on May 12, 2008, many consumer goods companies supported the relief efforts through the Red Cross, which are currently still underway.

  • Smithfield Foods Launches New Web Site

    The new Smithfield site focuses on investor relations, corporate social responsibility initiatives and provides company information in easy-to-navigate format.

  • Oracle Plans New Global IT Facility

    Oracle Corporation makes plans to build a new global information technology center in Utah to support the growth of its customer base.

  • Marketing in a Web 2.0 World, Part 1

    New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

  • HP to Acquire EDS for $13.9 Billion

    HP and EDS sign a definitive agreement under which HP will purchase EDS at a price of $25.00 per share, or an enterprise value of approximately $13.9 billion. The deal will better position HP to rival IBM in the global IT outsourcing and business process outsourcing markets. Read on to find out the details of the acquisition, plus find out what industry analysts from AMR Research have to say about it.

  • Mars Texas Plant to Cut Energy Costs

    Candy manufacturer, Mars Snackfood, is now part of an EPA program that turns waste to energy.
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