Customer Experience

L'Oréal is leveraging neurotechnology and artificial intelligence in fragrance selling to help consumers identify their personalized perfect scent.

Enhance supply chain efficiencies and customer journeys with cloud-based AI applications

Starbucks announced its plans ahead of its annual shareholders meeting to open or dedicate 1,000 community stores by 2030.

Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.

The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.

Most large companies in this industry know what they need to do: Invest in the new business models that will accelerate growth.

Harry’s is investing its workforce management capabilities in order to beef up its customer service capabilities.