Customer Experience

Whether its languishing for hours before speaking with an agent or navigating a confusing labyrinth of options, one need not be in the industry to understand the detriment of a poor customer service experience. 

A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.

L'Oréal is leveraging neurotechnology and artificial intelligence in fragrance selling to help consumers identify their personalized perfect scent.

Enhance supply chain efficiencies and customer journeys with cloud-based AI applications

Starbucks announced its plans ahead of its annual shareholders meeting to open or dedicate 1,000 community stores by 2030.

Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.

The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.