Customer Relationship Management

Crocs Improves Retailer User Experience
Crocs enlists a new platform designed to give retailers greater visibility into Crocs product lines, provide real-time access to inventory, create a more seamless purchasing process and provide key improvements to the retailer user experience.
Rockstar 'Gears' Up at Walmart
Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.

Xbox Dons Blue for Best Buy

Best Buy teamed with Microsoft Corp. this holiday season to stock an exclusive blue-colored SKU of the manufacturer's new Xbox One wireless video game controller.
2016 Customer Management Award Winner

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.
Purina Deepens Alignment with Salesforce

Purina Animal Nutrition LLC expanded its alignment with CRM company Salesforce in an effort to enhance its sales and marketing efforts.
Salesforce Delivers a Fast Path to Unified Commerce

Leading brands, including Cole Haan, Puma and Suitsupply, use Commerce Cloud to connect with customers in entirely new ways.
Symphony EYC and 1010data Make a Next-Gen Tool Pact

Combined solutions can provide CGs with a competitive edge through CRM, category and vendor management.
Where Should CG Companies Focus Digital Efforts?

Editorial Advisory Board member Steve Sigrist,Vice President, Customer Service, Newell Brands,reviews how to make the customer the primary beneficiary of the digital experience.
Personalization: You Keep Using That Word. I Don't Think it Means What You Think it Means.

Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
Hy-Vee Uses Behavioral Analytics and Insights

Behavioral analytics and insights are expected to help supermarket chain Hy-Vee better understand its customers lifestyle preferences.

Crocs Improves Retailer User Experience

Rockstar 'Gears' Up at Walmart

Xbox Dons Blue for Best Buy

2016 Customer Management Award Winner

Purina Deepens Alignment with Salesforce

Salesforce Delivers a Fast Path to Unified Commerce

Symphony EYC and 1010data Make a Next-Gen Tool Pact

Where Should CG Companies Focus Digital Efforts?

Personalization: You Keep Using That Word. I Don't Think it Means What You Think it Means.

Hy-Vee Uses Behavioral Analytics and Insights