Danone Company Optimizes Marketing Services
The Danone Company Inc. optimizes its loyalty program across e-mail, direct mail and online channels with the help of Neolane and KnowledgeBase Marketing, in collaboration with Wunderman. The companies are working with Danone to help simplify its data architecture and consolidate multiple data sources to decrease costs, more efficiently track coupon usage and consumer behavior, and improve customers' overall brand experience through greater targeting and personalization.
KnowledgeBase Marketing selected Neolane software for its ability to coordinate planning and execution across multiple channels, low total cost of ownership, the variety of available deployment models, including SaaS, and strong inbound and outbound marketing capabilities. Using the Neolane platform, KnowledgeBase Marketing is expected to simplify and consolidate the direct marketing capabilities it offers clients while providing deeper personalization functionality and greater, more measurable results.
KnowledgeBase Marketing selected Neolane software for its ability to coordinate planning and execution across multiple channels, low total cost of ownership, the variety of available deployment models, including SaaS, and strong inbound and outbound marketing capabilities. Using the Neolane platform, KnowledgeBase Marketing is expected to simplify and consolidate the direct marketing capabilities it offers clients while providing deeper personalization functionality and greater, more measurable results.