Del Monte Updates Iconic Brands

The packaging brings together the company's fruit, vegetable, and tomato products under one unified design system. The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.
The new design system features visuals fruits, vegetables and tomatoes freshly picked from gardens and orchards and contain provenance highlights including "Grown in America," "California Tomatoes" and "Northwest Pears."
"Del Monte's 100+ year old commitment to cultivating quality products for a healthier lifestyle will be more visually apparent than ever for our consumer," says Brian Ng, vice president Marketing, Del Monte Foods.
The designs will extend across all fruit, vegetable, and tomato packaging and is currently on store shelves. The redesign will also be revealed in print, television, and digital advertisements.
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