Demand Data Analytics

The rise in product virality has made inventory planning even more complex for grocery and CPG companies. And in an industry where margins are tight, picking the right path forward is critical to success.

If location information, and the information about the services available at that site, is not accurate and up to date at all times, businesses run the very real risk of losing buyers.

There are two key motivating factors for shoppers that play the biggest role in planning CPG promotional activities: price and quality.

When a global beverage company sought to enter a strategically important market — driven by rising awareness, demand and maturity in the region — it knew it needed to first improve supply chain inefficiencies. Learn more.

Repsly and SPAR, Inc, have formed a long-term partnership, leveraging Repsly’s technology to support SPAR’s global expansion strategy for its retail execution solutions.

The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.

The pandemic has forced CGs to rapidly adjust to changes in demand and other supply risks. This means leveraging technology to spark a transformation that involves reimagining business with a futuristic consumer in mind. Read on to learn more.

Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments.