On-Demand : How Mars is Introducing Data Products in Consumer Packaged Goods

Becoming more “data-driven” is a common theme that has presented itself among CPGs in the last five years. A new approach to data-driven capabilities called Data Products looks at building data-driven organizations, covering how to propose, prioritize, organize, and deliver automation that drives business results.

Although the Data Products approach is a departure from how analytics teams within IT operate today, it also should feel familiar for CPG brand executives who are used to bringing consumer products to life. 

Mars is one such company making immense strides in this area, partnering with Amazon to leverage data and accelerate growth sustainably at scale while continuing to deliver the experience that consumers know and love. 

Though Data Products require a new approach, CPGs may be surprised by how much their existing product experience and culture apply to building data-driven organizations.

Watch AWS, Mars, and CGT explore:

• The role of data products in optimizing operational efficiency within CPG companies
• The concept of data products and best practices to develop and deploy them
• Mechanisms to ensure data products’ success in powering customer experiences