Demand Planning

Utz Brands is investing in both its marketing and supply chain capabilities as the company continues to operate in growth mode. 

When the pandemic started, there were a lot of bored kids at home, so what did a lot of bored parents do? They bought them Legos! We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.

We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.

The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth? This is where demand sensing comes to the rescue.

Check out the latest conversations with Kellogg's, Nestle Purina, Heineken and more.

For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.

Discover how Blue Yonder solutions can power next-gen experiences across the Consumer Industries supply chain.

Vast efficiencies are possible with a value chain that uses virtual twins on a single platform. Learn more.