Diageo Launches thebar.com Mobile Site
Diageo announces a mobile version of its Web site thebar.com, expected to be a resource that gives consumers of legal purchase age (or adult consumers) everything they need to inspire, plan and shop for any occasion, on any budget. Like its parent URL the mobile site will offer a drink recipe database, supported by the Diageo portfolio including spirits, beer and wine brands, including Smirnoff vodka, Jose Cuervo tequila, Captain Morgan Original Spiced Rum, Johnnie Walker blended Scotch whisky, Sterling Vineyards wine and Guinness Draught.
"We are very excited about the next evolution of thebar.com which provides industry leading consumer information for every drink occasion," says Kristin L. Ganong, VP, Digital Strategy & Relationship Marketing, Diageo. "More than sixty million people are using the internet on their mobile devices and we want this site to be the immediate resource they go to when they are shopping for wines, spirits, beer, recipe ingredients or any responsible hosting needs."
"We are very excited about the next evolution of thebar.com which provides industry leading consumer information for every drink occasion," says Kristin L. Ganong, VP, Digital Strategy & Relationship Marketing, Diageo. "More than sixty million people are using the internet on their mobile devices and we want this site to be the immediate resource they go to when they are shopping for wines, spirits, beer, recipe ingredients or any responsible hosting needs."