Digital Transformation

The Right Tools for the Right Teams: Empowering Product Launch Teams With the Smartest Frameworks
Inefficiencies in R&D and NPD practices can mean the difference between a profitable, predictable innovation engine and a string of underperforming laggards that drain revenue and resources. But how can CPG organizations remain focused on innovation success while prioritizing changes to product portfolios? Download the white paper for best practice insights.
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How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront
With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help.

Fostering Authentic Consumer Relationships with Connected Packaging

Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.
Infosys to Collaborate with ServiceNow for Manufacturing

Leveraging Infosys Cobalt cloud blueprints, Infosys and ServiceNow will jointly provide operational technology management to digitize factories, floors, and plant operations.
How Mars' Digital Engine Is Shifting It to a Value-Focused Mindset

Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.
How Distell Is Digitizing REX & TPM to Seize Global Growth

With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale.
Enabling a Future-Proof Supply Chain

Achieving flexibility and resilience is proving a tall order, thanks to the current state of many consumer goods supply chains. Read on and discover how CGs can strengthen their supply chain foundation in an era of constant change in this latest roadmap report.
Dole Food & Beverages Group to Digitally Transform Its Supply Chain

The global CPG company taps a partner to improve forecasting and harmonize its S&OP and S&OE processes across the organization.
Moose Toys Latest Innovation Launches with Partnership for Digital Activities

Its latest line aims to inspire girls to follow their dreams, complete with a partnership involving mini episodes, podcasts and digital activities.
Replacing Sales Funnels with Digital Experiences to Accelerate Growth

As digital transformation accelerates across industries, the funnel is becoming less effective and less relevant to the way customers engage with businesses across sectors.

The Right Tools for the Right Teams: Empowering Product Launch Teams With the Smartest Frameworks

How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront

Fostering Authentic Consumer Relationships with Connected Packaging

Infosys to Collaborate with ServiceNow for Manufacturing

How Mars' Digital Engine Is Shifting It to a Value-Focused Mindset

How Distell Is Digitizing REX & TPM to Seize Global Growth

Enabling a Future-Proof Supply Chain

Dole Food & Beverages Group to Digitally Transform Its Supply Chain

Moose Toys Latest Innovation Launches with Partnership for Digital Activities

Replacing Sales Funnels with Digital Experiences to Accelerate Growth