Direct to Consumer

The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue.

Whether through DTC sales or brand awareness, a number of the CGs are hailed for their work in connecting directly with consumers.

Successful CG companies achieve relevance in a variety of ways, each rooted in a deep understanding of the consumer, the ability to anticipate their needs, and an appreciation of what makes them act in key moments.  

In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

While it’s crystal clear that the pandemic has accelerated the rate of digital transformation across the industry, nearly two-thirds of consumer goods companies haven’t shifted their channel strategy and consumer interaction model deep enough to confront today's challenges. Learn how today's CGs have been affected by the pandemic in this exclusive survey.

Selling direct is also an engagement channel that provides valuable data and insights. Read on to find out how.

CGT takes a closer look at direct-to-consumer technologies and strategies for consumer goods companies through research findings, market perspectives and case studies.