Direct to Consumer

Bigger doesn’t always mean better. In fact, within the consumer goods industry, it often translates into quicker success thanks to more agility and intimate customer relationships.  It’s rare to find a brand that doesn't want to scale, however, and the tech selection and implementation processes is an evolving growing pain.

Yeti has upgraded its direct-to-consumer website to elevate consumer experiences, and it’s rolling out the changes across its global suite of e-commerce sites. 

Shapewear and activewear company Spanx is moving into the physical territory for the first time, launching an experiential pop-up series that will take place in New York City, Washington, D.C., and Miami.

With growth at Levi's has come inventory-related strains on distribution centers. In order to alleviate the burden, the company is investing in end-to-end solutions.

In this second annual look at the brands that have opened up brick-and-mortar shops, we give you companies to a keep an eye on, as they provide new consumer experiences that stand out from the digital realm.

The company is expanding its Canadian presence, launching a dedicated e-commerce platform along with its first luxury brick-and-mortar store in the country.

Organic Valley is going direct-to-consumer in a new way through the launch of a branded merchandise store intended to support small family farms.

Curology is entering the direct-to-consumer market with the launch of a new online storefront known as The Curology Shop.