Doritos' Promotion May Fuel Copycats
Frito-Lay’s Doritos brand is paving the way for mobile-only promotions from consumer packaged goods marketers with a new effort encouraging consumers to put on a free pair of 3D glasses and scan a package of chips with a smartphone to unlock exclusive mobile videos featuring online celebrities, suggests Mobile Marketer.
Other food and beverage marketers may be poised to follow in its footsteps by leveraging mobile-only promotions that appeal to on-the-go shoppers in supermarkets as well as millennial consumers. The campaign arrives prior to the launch of Doritos’ limited-edition 3D Bacon Cheddar Ranch snacks, which customers will be able to scan to view mobile videos as well as a sneak peek of Syfy’s new Sharknado 3 film.
For more on the Doritos promotion read the full article from Mobile Marketer here.
Other food and beverage marketers may be poised to follow in its footsteps by leveraging mobile-only promotions that appeal to on-the-go shoppers in supermarkets as well as millennial consumers. The campaign arrives prior to the launch of Doritos’ limited-edition 3D Bacon Cheddar Ranch snacks, which customers will be able to scan to view mobile videos as well as a sneak peek of Syfy’s new Sharknado 3 film.
For more on the Doritos promotion read the full article from Mobile Marketer here.