Dove and Twitter Launch New Tech Tool to Analyze Tweets
Last year, Dove and Twitter partnered to encourage women to change the way we talk about beauty on social media with its #SpeakBeautiful campaign. Now, Dove and Twitter are launching new technology that will analyze users' tweets to help Twitter users understand the impact of their online words.3 The #SpeakBeautiful Effect will provide users with four analysis, including:
-The Beauty Quotient: compares a woman or girl's general mood with how her tone changes when talking about beauty, to reveal the most common emotion expressed in her beauty Tweets, based on a spectrum of almost 46 unique emotions
-Defining Beauty: compares the words found in a woman or girl's beauty tweets with the most popular positive and negative words used about beauty, body and appearance by other women across Twitter
-It's Time to #SpeakBeautiful: reveals the time when women and girls are tweeting most frequently about appearance, with insight into moments throughout the day when they skew more positive or negative
-Let's #SpeakBeautiful Together: displays the percentage of body positivity tweets by regions in the U.S., so women and girls can see how the #SpeakBeautiful effect is inspiring change across the country
The #SpeakBeautiful Effect is powered by an algorithm that offers an easy, digestible way to analyze personal behaviors and identify areas where women and can be more positive when sharing messages online. Women can see their own #SpeakBeautiful Effect by Retweeting an invitation from @Dove. Within moments, a user receives a Tweet with a link to her personal experience. Here is a step-by-step look at how the #SpeakBeautiful Effect works:
Step 1: Retweet an invitation from @Dove.
Step 2: The technology sifts through 6 months of history per user.
Step 3: Applies custom linguistic classifiers, built specifically for #SpeakBeautiful, to your real tweets.
Step 4: The classifiers look for a broad selection of body and beauty-related terms and emotions within your tweets to analyze how your words are used in relations to the subject of your post or sentence.
Step 5: Reports a variety of details about your tweets based on the word analysis performed (i.e. types of words you're using, the frequency of which you are using them, the time of day etc…)
"Hundreds of millions of Tweets are sent every day, and we partnered with Dove to develop a tool that would raise awareness of how our online words can sometimes bombard others with negativity that impacts our confidence and self-esteem," said Patricia Cartes, Head of Global Trust & Safety Outreach at Twitter. "At Twitter, we are proud to be working with Dove to empower the next generation to play a real role in making their personal feed, and larger online world, a kinder, more positive place."