Dove Celebrates New Line

Dove gives one real woman the ultimate close-up experience -- a chance to show off her skin in a TV spot during the season finale of ABC's "Dancing with the Stars." The Dove Close-Up Challenge is an opportunity for a real woman to get a taste of what celebrities experience on the show. It celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week. Actress and former "Dancing with the Stars" contestant Jennie Garth announced the contest in a Dove-sponsored TV spot airing during the Oscars telecast on Feb. 27, 2011.

 

"This contest celebrates the launch of the Dove VisibleCare Body Wash collection and brings to life our brand philosophy of spotlighting real women," says Rob Candelino, marketing director, Dove U.S., Unilever. "We are thrilled to give one real woman this once-in-a-lifetime close-up experience on the ultimate dancing stage."