There are two elements that consumers crave and that help CPG and retail businesses build a competitive advantage: speed and convenience. Ashish Bharara, supply chain director with Amazon, has seen this across his career, which includes time at companies like Walmart and Advanced Auto Parts.
“For companies with a history, there is a legacy challenge,” said Bharara during the opening presentation of Analytics Unite, held May 1-3 in Chicago. “Speed and convenience — and everyone is asking us to deliver at scale.”
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As supply chains become more globalized, business models have needed to shift, he said, leading to a transformational paradigm shift, especially for brick-and-mortar retailers, and the emergence of “get things in less than one hour” via delivery or curbside and in-store pickup.
Processes are only becoming more complex, he warned. Inventory needs to be within 100 miles of a customer, and in a world of e-commerce pure-play, it all gets tricky to manage.
Automating processes within supply chain operations becomes essential, he said. The key enablers are increasing access to granular data (both internal and some external), ensuring there is a knowledgeable workforce that can manage this data, and developing algorithms in-house.
“You need a large amount of storage and computes, and you’ll need to watch out as data integrity degrades over time,” said Bharara. “Set up a simulation lab and stay and engaged and have clear guardrails.”
Case Study: Advanced Auto Parts