Enterprise Resource Planning (ERP)

The luxury fashion footwear brand's management team identified business systemsas a key driver in their goal to strengthen brand awareness andincrease market share.

How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies.

Kraft Foods' SVP Customer Service and Logistics Philippe Lambotte details the company's latest logistics strategy, which, live since late 2007, helps to cut costs, boost customer service and support sustainability.

The Philippine-based food company upgrades large, integrated manufacturing operations with Lawson M3 applications.

The new dashboard is expected to enable midsize businesses track their environmental impact and energy consumption.

How a manufacturer of pet care products created a seamless experience for the customer, regardless of who assembles and ships the final product.

By: Bernard Goor, Sr Director, Global Lead Consumer Goods Industry Business Unit, Oracle

A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.