Events

As business demands ratchet a bit higher every day, wholesale distributors, in particular, have a unique opportunity to reimagine internal functions. This includes leveraging new technologies to automate transaction activities. Learn how freeing high-value employees of mundane tasks can reinvent operations with the end user in mind.

The dynamic Cassandra Worthy will keynote the 2021 Consumer Goods Sales and Marketing Summit.

Leverage consumer data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.

Dan Cook, Unilever Head of Walmart Food Sales, joined a conversation to share how the use of data, analytics and technology has evolved dramatically during his career, the KPIs that are really resonating right now, and what's it like to measure digital performance in the most rapidly shifting landscape in modern history.

CGT explored how CGs and retailers can realign technology advancements — such as payment flexibility, supply chain responsiveness and digital strategy — to seize the opportunities in today's new landscape. 

What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.

The 2021 Analytics Unite virtual experience provided retail and consumer goods executives with the unprecedented opportunity to learn from the industry’s leading analytic experts from around the world. All of this year's amazing educational sessions are available on-demand!

Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments.