Fathead Accelerates Customer Acquisition Growth

Fathead will use CertainSource 2.0 multi-channel B2C customer acquisition solution from eWayDirect, to generate new, highly qualified online customers and prospects to meet its aggressive customer acquisition goals.

 

"Lead generation can be costly, and often has a negative impact on email performance," says Jake Mahoney, senior media manager, Fathead. "We're excited to use CertainSource because it lets us avoid potentially damaging leads and allows us to focus our efforts on quality prospects and customers."

 

CertainSource is a multi-channel business-to-consumer customer acquisition solution that aims to deliver valuable customers and prospects. Its triple-qualification approach works to identify top prospects, assess conversion intent and steer clear of non-performing leads that could damage online brand reputation.

 

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