Former Unilever Exec Named Bacardi CMO
Bacardi Limited, and its wholly-owned affiliate, Bacardi International Limited, announce that Silvia Lagnado has been named chief marketing officer (CMO) of Bacardi Limited and president of Bacardi Global Brands, responsible for global marketing initiatives for the company's internationally known portfolio of premium spirits. Lagnado joins Bacardi from a 24 year career at Unilever, where she masterminded the "Campaign for Real Beauty" for Dove. She will join Bacardi by September 1 and will be based in the Bacardi Global Brands headquarters in London.
Lagnado was most recently at Unilever in London where she served as the executive vice president for Savory products which includes Unilever's largest brand, Knorr. In a career spanning 24 years with Unilever, she assumed positions of increasing responsibilities from 1986 to the present including graduate trainee and brand manager for Laundry in Brazil; brand manager and marketing manager positions for Oral Care, Hair Care and Deodorants in Europe; president of Marketing for Personal Care in the UK; vice president for Deodorants in Latin America, UK and Europe; global vice president for Dove; and global group vice president for Savory.
Lagnado was most recently at Unilever in London where she served as the executive vice president for Savory products which includes Unilever's largest brand, Knorr. In a career spanning 24 years with Unilever, she assumed positions of increasing responsibilities from 1986 to the present including graduate trainee and brand manager for Laundry in Brazil; brand manager and marketing manager positions for Oral Care, Hair Care and Deodorants in Europe; president of Marketing for Personal Care in the UK; vice president for Deodorants in Latin America, UK and Europe; global vice president for Dove; and global group vice president for Savory.