Fractal Enters Nielsen Fold

AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers.

Available through Nielsen's Global Connect Business, the new relationship expands Fractal’s reach while leveraging Nielsen data to further strengthen its current capabilities.

The Nielsen Connect Partner Network launched in 2016 with the mission of simplifying industry collaboration to better align to the way clients measure their business. Among Fractal’s solutions include helping businesses solve problems via data harmonization, data visualization, natural language query processing, forecasting and supply chain management.

"As AI increasingly advances beyond a buzzword to driving business value, our clients require access to an array of powerful options," said Susan Dunn, president, U.S. Sales, Nielsen. "We are pleased to welcome Fractal, a prominent player in the AI and digital transformation space, into the Nielsen Connect Partner Network.”

She added: “With the power of their AI, along with our data and technology, we will collaborate on specific use cases to transform the world of enterprise decision-making and shape a smarter market for the retail and CPG industry.”