Gap Announces Finalists Casting Call Contest
After more than a month of sorting through hundreds of thousands of eligible cuties, Gap reveals the 20 finalists in its nationwide contest to find the next faces of babyGap and GapKids. Starting Dec. 8 through Dec. 21, it is up to America to log onto gap.com/castingcall and decide which four lovable, personality-filled children -- one baby girl and one baby boy for babyGap and one girl and one boy for GapKids -- will be featured in store windows from coast-to-coast and will receive other prizes including a year's supply of clothing from babyGap or GapKids and $450 worth of photo gifts from Snapfish by HP.
"This year parents were more enthusiastic than ever. We received more than 883,000 entries, beating the record from the previous two years, and thousands of families attended photo-taking events at Gap stores to participate in the Casting Call contest," says Pam Wallack, president of babyGap, GapKids and GapMaternity. "Each year the decision gets harder with so many babies and kids to pick from. Selecting just 20 finalists to represent our brand out of hundreds of thousands of adorable children was no easy feat."
Reaching the consumer through alternative marketing has been a hot topic of late, and one that CGT's Executive Editor Kara Romanow knows well from personal experience. Her daughter Carly, age 6, is one of this year's finalists. Visit gap.com/castingcall and vote for Carly!
"This year parents were more enthusiastic than ever. We received more than 883,000 entries, beating the record from the previous two years, and thousands of families attended photo-taking events at Gap stores to participate in the Casting Call contest," says Pam Wallack, president of babyGap, GapKids and GapMaternity. "Each year the decision gets harder with so many babies and kids to pick from. Selecting just 20 finalists to represent our brand out of hundreds of thousands of adorable children was no easy feat."
Reaching the consumer through alternative marketing has been a hot topic of late, and one that CGT's Executive Editor Kara Romanow knows well from personal experience. Her daughter Carly, age 6, is one of this year's finalists. Visit gap.com/castingcall and vote for Carly!