Georgia-Pacific Adds Chief Customer Officer to Lead Combined Retail & Commercial Business

Ryan Elwart has been named chief customer officer for Georgia-Pacific’s consumer products group, a new position.

Elwart, who previously served as senior vice president for global sales at the company, will lead a combined sales organization of both the retail and commercial businesses. The new structure is intended to integrate teamwork across the organization and more effectively deliver service and support to its customers.

Prior to George-Pacific, Elwart also held roles at PepsiCo and Hormel Foods.

The new role comes as Mike Hayes leaves his position as senior vice president of retail sales at the company to take on a role at another organization.

"At Georgia-Pacific, we strive every day to increase the value and mutual benefit we create with our partners, and to focus our talent and resources on opportunities that accelerate our customers' success," said David Duncan, executive vice president for the consumer products group, in a statement. “With that in mind, we've created a consolidated customer organization that leverages our organization-wide knowledge and best practices, while maintaining the specialized focus that differentiates our approach across markets and channels.”

“With his demonstrated leadership and his background in the consumer products industry, I believe Ryan has the depth of knowledge, the innovative mindset and the collaborative spirit to help us elevate and evolve how we do business,” he added.

Brands under the Georgia-Pacific umbrella include Quilted Northern, Angel Soft, Brawny, Dixie, enMotion, Sparkle, Mardi Gras and Vanity Fair.